Brød is a winner at Britain's Best Loaf Awards

We’re celebrating a win for our Indian inspired loaf in the innovation category of Britain's Best Loaf at the Farm Shop & Deli Show at Birmingham’s NEC on Monday (8 April).

The loaf named 'Pappa-G's Taste of India' was praised for being "wonderfully crazy with beautiful craftsmanship". The loaf is a savoury sourdough, jam packed full of flavours which seem to change flavours as you eat it.

It was inspired by William, one of our apprentice bakers, during his travels in India. He wanted it to be a loaf to that reflected that amazing country: beautiful, full of colour and flavour.

The symbol on the top is hand crafted by William and means ‘Aum’ (or ‘Om’), the most sacred syllable, symbol or mantra in Hinduism. The syllable is often chanted either independently or before a mantra; it signifies the essence of the ultimate reality, consciousness or Atman.

Betina Skovbro, Founder of Brød said, “The whole bakery team helped perfect the loaf, which itself is quite intensive to bake; several temperature checks, interesting ingredients and complex preparations, including a 72hr fermentation process. For a loaf to be ready on Saturday we start working on it on Thursday. It’s a labour of love in loaf form!”

The national competition sees bakers compete across five categories including gluten-free, innovation, sourdough, white and wholegrain. Judges sample and test each loaf live on-site, assessing them on external appearance, internal structure, aroma and taste.

Betina added: “I’m so proud of our small bakery team. We all support each other with ideas and inspiration - and it’s great to see the result of that process rewarded in this way. If someone has an idea we encourage the team to try it out. It’s so good when we experiment and come up with wonderful new creations like this loaf.

Not all inventions make it, but every time we try something we all learn something new - it’s part our our collective learning process.. That’s the beauty of baking - you are never done - there is always something new to try. “

The loaf will be on sale on weekends very soon and orders can be taken in advance, you can pop in to the shop or call 02920 251822.